Welcome to Inspiration Vineyards and Winery.  Founded in 2002, our mission hasn’t wavered: We strive to produce high quality, food friendly wines at an affordable price, using the finest quality grapes grown throughout Sonoma County.


Great Grandfather and Aunts in San Martin Vineyards, c 1910

Can you believe that we have been actively producing wines since the turn of the century?

Slight exaggeration, but actually true. Although it has only been since 1999 that Jon started producing wine for friends and family; his fascination with wine began while he was in college, working in the tasting room at the Mirassou Winery in San Jose, California.

It may also be possible that Jon’s interest in wine is in his blood. In the early 1900’s, Jon’s great-grandparents owned and farmed vineyards in San Martin, California.

Although Jon has no formal degree in wine making, his passion for wine and food has been the driving force contributing to his success.  The following timeline summarizes Jon’s journey from garagiste on the San Francisco peninsula to a modern Sonoma County urban wine maker.

  • 1985 – 1988: worked in hospitality for Mirassou Winery, San Jose.
  • 1998: attended classes at UC Davis Extension in Enology and Viticulture.
  • 1999: produced one barrel of Contra Costa Zinfandel using grapes purchased from Rosenblum Cellars, winning a bronze medal.
  • 2001: purchased Chardonnay & Old Vine Zinfandel vineyard in Russian River Valley.
  • 2002: Inspiration Vineyards was formed, producing our first vintage offsite at another facility.
  • 2003: Onsite production began on Olivet Road in Santa Rosa.
  • 2008: Transitioned to full-time wine making and wine selling, leaving the security of other employment.
  • 2010: Moved wine making from Olivet Road to the Coffey Lane facility in urban Santa Rosa.
  • 2011: Began offering custom wine making services to outside clients.
  • 2016: Dylan Sheldon joins the team to become Production Manager to assist with day to day wine making and managing custom crush clients.
  • 2017: Jon & Dylan together, form the wine brand, Avaler.
  • 2018: Jon sells his Olivet Road vineyard property.
  • 2018: Jon becomes Chairman of the Board for Family Winemakers of California.


Below is a list of our newest releases. If you’re looking for something specific that’s not listed here, please feel free to reach out directly to us and we’ll get back to you within one business day.


IV-Drip 2019 Concert Series – $20 advance / $25 at the door

Hours: 3:00pm till 5:00pm – open seating, doors open at 2:00pm

Wine will be available for purchase by the glass and a food truck will be on-hand selling their delectable bites. Adults 21 and older please. No other alcohol will be allowed to come into the premises.

July 20th – Jeff Pehrson – tickets: https://2019ivdripconcert2.eventbrite.com

Jeff Pehrson

Jeff Pehrson has been making music professionally for nearly 30 years: As a part of Bay Area favorite, ‘Box Set’; his electric band, ‘The Fall Risk’; as a member of ‘Furthur’, a band featuring Bob Weir and Phil Lesh of The Grateful Dead; and as a member of the ‘Jefferson Airplane 50th Anniversary Celebration Band’, featuring Rock-n-Roll HOF members, Jorma Kaukonen and Jack Casady. Jeff has penned songs for film, television, fellow artists, as well 13 CD’s worth of all original Box Set songs and one CD by The Fall Risk. Jeff’s songwriting, as with the finest folk music, covers an array of topics and styles, from politics to religion to relationships and everything in between, all delivered with a heart and wit that has brought rave reviews.

August 10th – Little Muddy – tickets: https://2019ivdripconcert3.eventbrite.com

Little Muddy

With a combination of evocative and rocking original instrumentals, great interpretations of classic movie and tv themes, R+B, country and rock classics, Little Muddy has forged a unique niche in instrumental roots-music.

The Oakland-based instrumental trio (guitar/bass/drums) has been a live presence on the Northern California/Nevada music scene since 1998, and has released 5 albums on its own label (Nowhere Quest Records). Music is streaming on Spotify, Pandora, Apple Music, Google Play, and Amazon.

Little Muddy instrumental tracks have been placed in many network tv programs, including the Discovery Channel, The History Channel, VH-1, ABC, ESPN, and the BBC.

Rich Goldstein is the band’s founder, guitarist, songwriter, co-engineer and producer. The band is rounded out with Mark Abbott on drums, and Kevin White on bass (Chuck Prophet, Shelby Lynn).

August 11th – Inspiration Vineyards Micro Winery Event 11:00am to 4:00pm

Join us for our last Micro Winery event before harvest begins.

Micro Winery Tasting Event – at Inspiration Vineyards

Try & Buy Wines You Normally Can’t!

As we get closer to this event, we’ll be updating the list of participating wineries who will be pouring. This is an opportunity to try and buy small lot produced wines that are not readily available because they don’t have their own tasting rooms to introduce you to their wines. Come on out and make a fun discovery.

August 11th – Family Winemakers of California – San Francisco Tasting – noon till 5

Family Winemakers of California SF Tasting

Please join Jon (the current chair of Family Winemakers of California) along with 70 other small family owned wineries at this amazing annual wine tasting event.

This will be our 2nd year at The Midway, one of San Francisco’s newest food and wine venues. To purchase tickets, visit: http://bit.ly/2HNzc1X

August 24th & 25th – 25th Annual Bodega Seafood Art & Wine Festival – Sat 10am to 6pm & Sun 10am to 5pm

Bodega Seafood Art & Wine Festival

The Bodega Seafood, Art & Wine Festival has it all including Inspiration Vineyards & Winery!

A benefit for two wonderful non-profits, it features a beautiful art and fine craft marketplace, lots of delicious food of all kinds, a tasting with over 40 wineries and breweries, 3 stages of entertainment, fun kid’s activities and more.

Held on a picturesque, rural ranch a few miles inland from the spectacular Sonoma Coast, the location is as unique as the festival.

This festival has a loyal local, and not-so-local, following, plus many visitors from throughout the Bay Area and beyond and has the reputation as one of the top quality art, food and wine tasting events in northern California.

A portion of the proceeds benefits Stewards of the Coast & Redwoods, the non-profit working in tandem with the California State Parks in the Russian River region, and the Bodega Volunteer Fire Department.

For tickets, visit: http://www.bodegaseafoodfestival.com


Since 2011, Inspiration Vineyards has been offering custom wine making to those who lack a facility of their own. Jon Phillips & Dylan Sheldon, have almost 40 years of combined experienced in producing high quality, small production, award winning wines. Where some custom wine making facilities require a large multi-ton minimum commitment, our focus has always been on small lot production, willing to take on single barrel projects when asked.

We offer a full range of wine making and consulting services to address your needs from custom wine making, also known as “custom crush” to winery hosting, also known as Alternating Proprietor (AP) services.

Because everyone’s wine making goals are unique and different, please contact us to make and appointment for a free consultation. Both Jon and Dylan would be happy to sit down and meet with you to discuss your objectives and our pricing.